The Vision Center Church of all Nations
Brand Guidelines

Rules for consistent usage of our name, logo, color palette, type, imagery, and voice.

Official Name & Legal Use

Brand name (public use): The Vision Center Church of all Nations — note: the word “all” is written with a lowercase a.

Legal / Business use: for business, contracts, or formal meetings include Limited at the end of the name:
The Vision Center Church of all Nations Limited

Brand Colors

#1D2D50 is a deep navy blue.

Primary Gold: #FAAC18
Primary Blue: #006FB9
Light Blue: #7C9ECC
White: #FFFFFF

Primary palette: Gold & Blue. Use white and light-blue for accents and spacious layouts. Navy may be used for deep backgrounds or headers.

Typography

Primary

Headings: Montserrat Bold (or similar modern sans)

Subheadings: Lato Regular

Body: Roboto Light (or system sans)

Usage

• Headlines: all-caps sparingly, bold, large leading.
• Body copy: keep to 16px on web for readability.
• Line length: 60–80 characters per line is ideal.

Logo Guidelines

Use only official logo files provided by the church. Do not alter, recolor, skew, or add effects to the logo. Maintain minimum clear space equal to the height of the capital “T” in “The”.

Primary: Full-color logo on white or light background.
Secondary: White logo on navy or dark background.
Do not: place logo over busy textures, change proportions, or apply drop-shadows.

Tone & Voice

Voice should be: Encouraging, Vision-focused, Biblically grounded, and Community-centered. Use clear, warm language—avoid overly formal legalese in public-facing materials.

Photography & Imagery

Preferred: bright, natural lighting; candid, authentic moments of worship, ministry, and service. Minimal filters. Avoid dark, moody, or overly dramatic imagery unless used intentionally for a campaign.

Design System & Elements

Design elements to prefer: abstract circles, soft gradients, subtle light motifs, and clean geometric shapes. Avoid clutter. Maintain ample whitespace.

• Use gold for emphasis (buttons, CTAs).
• Use navy for headers and strong backgrounds.
• Use light-blue as supportive accents (borders, badges).

Downloads & Assets

Available assets:

• Logo files: primary, secondary, mono, transparent PNG/SVG
• Brand Bible (DOCX) — internal usage
• Logo Usage Kit (PDF) — printable guide